A Copywriter, Journalist & Content Strategist
Looking for my next
opportunity to tell meaningful
stories.
Copywriter, Journalist & Content Strategist.
This is me
Hi, I’m Luale, a conceptual copywriter, journalist and content marketer based in Johannesburg, South Africa. After 5+ years servicing local and global brands, I've become the creative force behind hundreds of campaigns, articles, social posts, ads, websites, blogs, newsletters — you name it. My agency experience and journalism background give me a well-versed perspective on storytelling and brand building.
Brand Storytelling, Conceptual Copywriting SEO Journalism
Digital Strategy Social Media
Content Strategy PR Content
Content Creation & Management
Content Portfolio
Clients &
Collaborations
These are a few of the collaborations under my belt.
300+ successful projects connecting brands and media outlets with the people they love.
Client Reviews
FabricSight - Italian Textile Company
"Luale delivered creative website copy that was well received by our Head of SEO. She is a talented professional who takes her work very seriously and does her job in a very organized fashion."
Snupit - Online Marketplace App
"Luale has been freelancing as a writer since 2017 for our company, Snupit, and her work quality has always been impressive and creative. Her work is always submitted punctually within the timeframes agreed upon. Luale has complimented our PR team and has added tremendous value ."
Harbison Studio - Clothing Retailer
"Luale is an incredibly talented writer. Her understanding of the job and requirements was beyond expectation and her skills as a writer are exceptional. Look no further! Luale is your writer! "